Return and online order instore

Benefits of a buy online, return in-store policy

With BORIS you can retain sales, reduce return shipping costs,boost store traffic, and make shopping more convenient for your customers. Here’s a closer look at the benefits of a buy online, return in-store policy.

Retain revenue

Many retailers big and small offer to cover return shipping to stay competitive. However, these expenses can cut into profit margins. When customers return online orders in-store, they save the retailer the time and costs associated with making a return, which helps your business retain revenue. 

To further mitigate revenue loss, consider offering store credit on returns instead of refunds to the original form of payment.

Boost store foot traffic

When online shoppers enter your store to make a return, they may end up impulse buying something new that they found while making the return.

Even if BORIS customers don’t end up making a new purchase, just having more people in your shop could make it seem more popular and attract passersby who will end up buying something.

Increased customer convenience and loyalty

BORIS is convenient for customers because they don’t have to worry about their package getting lost in the mail. Your business can process returns and issue refunds immediately when products are brought in-store, which customers appreciate.

By offering such a convenient service to shoppers, you boost customer loyalty and therefore revenue.

Studies show that just a 5% increase in customer loyalty can increase sales by up to 95%.